HERO was started by Brian Tubolino of Dining Consultants International, LLC and Craig Alexander of Headstash Roasting Co., two friends who combined a determination to roast top shelf coffee with a passion for chef prepared artisan food. In December of 2018 Hero was purchased by myself (Michelle Martinez) and my partner Trey Brooks. We are two hospitality driven entrepreneurs passionate about local Chicago community service and a love for high quality coffee. Combining the initial concept from the founders and our new focuses on community we hope take HERO coffee brand to the next level. In a city with an ever growing number of new roasters and coffee shops, HERO wants to stand out as a Chicago staple committed to making a positive impact with not only the way we locally roast and source our beans but also within the charity projects we choose to partner with. With both partners dedicated to all sides of the business, we can assure quality and attention to detail that not only produces a great cup of coffee but you can feel good knowing your contribution is making a difference.
We sell whole bean coffee, local artist merchandise, and a new Hero clothing line. Our lineup includes specialty blends of high quality beans and a rotating cast of in-season, single-origin selections from around the world. $1 of all retail items sold will be donated to local Chicago charities. Information on the charity of choice can be found on our Instagram along with Facebook. We hope to see you in one of our shops soon. Thank you for being our Heroes!
-Michelle & Trey
head-stash noun \hed-'stash\ : a prized possession especially : such that is not willingly shared with others : a personal stash
Our beans are sourced through direct trade relationships and through brokers that understand our unyielding requirements for quality. Every offering is curated through extensive cupping and tasting to ensure only the best beans make it to your cup. We purposely restrict our lineup to guarantee the freshest roasts possible. These beans are our Headstash and we want to share with you, even if you're not willing to share with others.
Our roasting team works with a fluid-bed air roaster at our Fulton Market Roastery. These Fluid-bed air roasters are called so because of the fluid movement of the beans while hot air is being passed through them. The beans toss gently on a bed of increasingly heated air in the roasting chamber, allowing all of the beans to be heated to exactly the same temperature and ensuring consistent quality with every batch. Firing up 8 pounds at a time, we can fine tune the air flow and timing to achieve the optimal profile for every bean we roast.
Have a question about our coffee or charity programs? We would love to hear from you. Contact us by sending an email to firstname.lastname@example.org